Apple To Charge A Premium For Premium Mobile Advertising

More details regarding the price-plan Apple intends to use upon the launch of its iAd platform came out today in a Wall Street Journal article, indicating the company will charge upwards of a $1 million for certain ad-buys.

To be among a select group of advertisers at launch, however, could cost $10 million or more, the article suggests.  Ad executives say they’re used to paying between $100,000 and $200,000 for similar mobile deals, but Apple is certainly putting a premium price on it’s so-called premium mobile advertising opportunities.

Apple is planning to charge advertisers a penny each time a consumer sees a banner ad, ad executives say.  When a user taps on the banner and the ad pops up, Apple will charge $2.  Under large ad buys, such as the $1 million package, costs would rack up to reach the $1 million mark with the various views and taps combined.

Read on at http://www.mobilemarketingwatch.com/apple-to-charge-a-premium-for-premium-mobile-advertising-6270/